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Urban Air has generated humbling amount of press in the short time since it debuted on Kickstarter in late 2012.  More than 1,000,000 people have viewed Urban Air online, and there have been more than 22,000 articles on every continent, including coverage by Huffington Post, Atlantic, National Geographic, Discovery, CBS, KCET, NPR, Yahoo, Forbes, and Fast Company.

Some highlights:

FORBES MAGAZINE : Six Questions About L.A’s Lush Aerial Gardens Project  by David Hochman

Imagine a billboard so beautiful, you’d want to vacation there or maybe even move in full time. That’s the thought behind Urban Air, a project-in-the-making by Los Angeles artist Stephen Glassman and his design team. Part public art display, part oasis amid the asphalt, Urban Air is an aerial bamboo garden built on traditional billboard frames that aims to bring a little Zen to L.A.’s boulevards and freeways.  [. . .]


FAST COMPANY: Transforming Billboards Into Lush Aerial Bamboo Gardens  by Ariel Schwartz

Billboards don’t add much to the urban environment besides visual pollution and a sense of clutter. Maybe that’s just because we’re not utilizing them correctly. If billboards could feature aerial bamboo gardens and Wi-Fi connected climate monitoring systems instead of advertisements, they’d be a lot more palatable.  [. . .]


HUFFINGTON POST: The Democracy of Air: Billboards in LA by Deborah Stambler

I’ve had occasion to think about billboards in a new way thanks to a project called Urban Air. Artist Stephen Glassman and a team of engineers, tech experts, scientists and advertisers want us to experience the billboard in a completely new, three-dimensional way. The project is simple. Take an ordinary billboard somewhere in L.A. (probably near a freeway), thank Summit Media for donating the space and install a suspended bamboo garden where movie, liquor and television ads used to reside.  [. . .]


ADWEEK: Help This Man Turn Billboards Into Hanging Bamboo Gardens: Stephen Glassman goes green by David Kiefaber

The phrase “L.A.-based artist” often describes someone who is a total dingus, but Stephen Glassman is a rare and welcome exception to that rule. He’s developing a large-scale art project that turns billboards into hanging bamboo gardens. Each billboard’s frame would be outfitted with planters, a watering system and environmental sensors, and Summit Media has already donated some structures. Glassman is trying to raise $100,000 via Kickstarter for everything else. Please, for the love of God, throw some money at this guy. After some of the billboards we’ve seen over the years, the only question is what took him so long to think of this.  [. . .]